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Avery Dennison Announces Innovative New Automated Food Labeling System

The Avery Dennison ® Monarch ® Freshmarx ® 9417+ solution is designed to make food safety compliance labeling simple and reliable


Tuesday, October 25, 2016 6:00 am PDT



Public Company Information:

"We are proud to launch the new industry benchmark, which allows us to protect customers across the globe while simultaneously providing advanced technology that improves operational efficiencies."

MIAMISBURG, Ohio--(BUSINESS WIRE)--Avery Dennison, a Fortune 500® global leader in labeling and packaging materials and solutions, announced from its Printer and Fastener Solutions (PFS) division today the release of the Avery Dennison® Monarch® Freshmarx® 9417+ solution, the most flexible and robust food labeling printing system on the market.

The Monarch® Freshmarx® 9417+ solution is the latest addition to Avery Dennison’s food freshness labeling product family encompassing hardware, application and edit utility. The system combines a single or dual head printer with intuitive Freshmarx® software and a touchscreen interface to provide an all-in-one, compact solution designed for foodservice environments.

“The Monarch® Freshmarx® 9417+ Solution is an easy-to-use, automated system that takes a majority of the guesswork out of food safety through precise, efficient and responsible technology,” said Erik Shafer, global vice president of Printer and Fastener Solutions at Avery Dennison. “We are proud to launch the new industry benchmark, which allows us to protect customers across the globe while simultaneously providing advanced technology that improves operational efficiencies.”

A robust and comprehensive labeling solution, the Monarch® Freshmarx® 9417+ enhances label precision and accuracy, reduces waste, and helps restaurants and convenience stores meet food cost goals.

Benchmark in Food Safety and Nutritional Labeling

The Monarch® Freshmarx® 9417+ provides accurate ingredient, nutrition and shelf-life labels. With the ability to access pre-stored data and integrate audible timers to track food prep, the system provides maximum accuracy in shelf-life calculations. As a result, the printing system can provide patrons with precise freshness data, help eliminate health code violations for illegible labels, and reduce imprecise food waste.

Operational Efficiency

This solution is durable and moisture resistant for most kitchen environments, includes a built-in wall mount for eye-level operation and workspace optimization, and is UL® listed. In addition, the Monarch® Freshmarx® 9417+ delivers automated updates that can be made via a dual band Wi-Fi option, allowing remote updates from a central location, with no on site employee intervention required.

The printer protects data via a secure SFTP and support updates via Ethernet or USB, offering safe, worry-free operation, while decreasing management and inventory costs in the process. From batch printing in various print formats to staff training via the integrated video and document viewer, the Monarch® Freshmarx® 9417+ is an intuitive system for any food service company to improve operations.

Global Flexibility and Multi-Purpose Functionality

Supporting 15 languages and dual language operator screens, the Monarch® Freshmarx® 9417+ solution is easily incorporated into global kitchen facilities and is perfect for bilingual foodservice operations. Equipped with 21 standard label formats, the system creates barcode labels for inventory or point of sale (POS) scanning, ensuring labeling consistency across multiple locations.


This solution also incorporates an EcoCapacity+ Thin Liner, a label material that has been designed to reduce environmental impact across the categories of fossil material, trees, water, energy, greenhouse gas emissions and waste at the same price per label as a standard label material.

Integrated Technology

With an open technology architecture for custom application development, the Monarch® Freshmarx® 9417+ can be seamlessly implemented into existing kitchen standards and future applications through Avery Dennison’s association with Applied Data Corporation (ADC), a global leader in Fresh-Item Management solutions for the supermarket, grocery, convenience and fresh-food industries. ADC’s software allows Avery Dennison to expand its offerings from traditional food prep date labeling to industry wide, compliant nutritional, allergen, and production information, enhancing the company’s position in the convenience store industry, while growing its presence in the grocery store marketplace.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at

About Avery Dennison Printer and Fastener Solutions (PFS)

Avery Dennison’s Printer and Fastener Solutions (NYSE: AVY) is a leader in innovative, intelligent and sustainable labeling, printing and fastening solutions that accelerates supply chain performance, increases productivity and elevates the consumer experience, while shaping industry standards. We elevate brands through food safety, automotive, and branding and promotional solutions that enhance consumer appeal. We accelerate performance through price and inventory management and loss prevention solutions that improve speed, accuracy and productivity while reducing waste. For more information, visit and follow the division on LinkedIn.

About Applied Data Corporation

Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management solutions for the grocery, convenience and fresh-food industries. ADC’s InterStore Suite and database represent a fresh-foods focused Master Data Management (MDM) and Product Information Management (PIM) suite comprising distinct but integrated systems such as InterScale, a global technology leader for host management of supermarket barcode-printing scales and printers, NutriGen recipe management, M-Squared meat management and P-Cubed shrink/waste management, fresh inventory management, perishable production planning and demand-driven ordering. InterStore provides efficiencies and optimizes production in fresh-food departments with implementations in over 130 supermarket chains and over 11,000 stores in 11 countries. For more information visit

Fortune 500® is a registered trademark of Time Inc. Energy Star® is a registered trademark of the Environmental Protection Agency. Other third party trademarks and trade names are used herein and the property of their respective owners.


Avery Dennison
Leah Johnson, 774-262-2373
Rider Finn
Maryam Ayromlou, 703-474-5685