How to Create Custom Environmental Graphics with Textured Wall Films

Monday, August 29, 2016 9:33 am PDT


Joey Heiob, Regional Technical Specialist, Avery Dennison, Materials Group, Graphic Solutions

Are you a business owner or new homeowner who has moved into a new space? Maybe you’re  looking for a new wall color or decoration idea? Rather than trying to pick out a new paint color, consider an interior wall film graphic that can be customized to reflect your personal preference or your company’s logo, color, or business slogan. In addition, with a digitally printable wall film, you have the option of having a smooth or a textured finish.

Man applying film

A business in Cincinnati that recently moved faced this decision when creating environmental graphics for their new office space in a high-rise building. The lead designer had basic knowledge of the wall films available and knew they could be printed to achieve a custom look and message. The tough decision was to choose which textured film would look the best with the designs. I’ve worked with the company in the past and they reached out to me for input on what product they should use. I showed them samples of each of our new MPI 2600 Textured Wall Films (Pure Canvas, Natural Stucco, Crushed Stone) and they applied each of them to the wall to get everyone’s input. After leaving the samples on the walls for a few days, Stucco was determined to be offer the best look for the overall design.


I volunteered to do the install of the graphics because I wanted the opportunity to work with our Stucco finish on a full wall wrap. I was excited to learn first-hand how the material installed so I could share my experience and make recommendations for future customers.


The Install

The first step was to wipe down the wall using a combination of water and IPA (isopropyl alcohol). I sprayed the solution onto a clean lint-free rag and wiped from the top of the wall down to remove any possible dust or residue from the wall. Next, with the help of one of the employees, we positioned the first graphic onto the wall using painter’s tape and a level. It’s important to fit the graphic in place first, before removing the liner. Putting the first panel in place with painter’s tape allows you to confirm that it fits the wall and the graphic is positioned correctly.

Once we had the graphic properly aligned, I installed each panel from the top down using a top hinge method. I worked in 14”-16” sections where I would roll down the liner and squeegee that section and repeat. What I liked about the film, as I worked from the top down, was there was minimal stretch which helped to keep the text fully lined up and level. Although the film does not have air egress properties, I did not find a need for it as I made sure to overlap my squeegee strokes at a 45° angle and use firm pressure.

Man applying filmMan applying film

Another nice feature I discovered about the Stucco finish was how well it hid my overlap seams. I generally use about a one inch overlap at the seam, and the texture camouflages the seams to where they are very difficult to see. Avery Dennison recommends a minimum overlap of a 1/2". The vinyl will shrink a little after it’s installed so incorporating an overlap as the graphic is installed is very important.

Man applying film

In the end, the walls turned out great and the material was very easy to install and very user friendly. Most importantly, the business loved the look of their new walls! If you’re looking to change the look of your interior walls or want an alternative to paint, I highly recommend going with the Avery Dennison MPI 2600 Wall Film series. You can find more information, Instructional Bulletins and a video at

Film on wallWall Decal

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