Avery Dennison’s Retail Branding and Information Solutions Division Expands Operations in Russia

Adds Dedicated Management to Serve Growing Needs of Apparel Retailers and Brands

Category:

Monday, November 21, 2011 5:08 am PST

Dateline:

FRAMINGHAM, Mass.

Public Company Information:

NYSE:
AVY
"This is a rapidly growing economy with strengthening currency. Russian consumers are increasingly demanding greater selection and quality in retail apparel. Our existing relationships with global and regional brands, along with our end-to-end solutions position Avery Dennison RBIS well to serve this important marketplace"

Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel industry labeling, brand embellishments, packaging, brand protection, in-store price management and RFID enabled inventory and loss prevention solutions, announced today that it is expanding its capabilities in Russia. The company will leverage its global expertise offering end-to-end solutions to serve retailers, brands and manufacturing companies expanding in the region.

“The dynamic Russian apparel and retail market is growing rapidly. Our goal is to combine our global expertise and local capabilities to deliver innovative solutions that will help our customers elevate their brand and products at retail, and improve supply chain performance from design to customer purchase,” explained Shawn Neville, Group Vice President, Avery Dennison RBIS.

Avery Dennison RBIS currently serves the global apparel marketplace through a network of 115 offices and service bureaus in 50 countries. The company’s suite of product offerings in Russia will include recently introduced break through innovations ranging from high definition heat transfers for garment embellishment, enhanced RFID systems and Greenprint, an analysis tool to facilitate sustainable packaging development.

Deon Stander, RBIS Vice President/General Manager, Global Commerce, introduced Evgeniya Subbotina as Commercial Manager, Russia. Under Subbotina’s guidance, the company will address market needs through a combination of direct selling and distribution partners.

“This is a rapidly growing economy with strengthening currency. Russian consumers are increasingly demanding greater selection and quality in retail apparel. Our existing relationships with global and regional brands, along with our end-to-end solutions position Avery Dennison RBIS well to serve this important marketplace,” explained Subbotina.

The company’s capabilities in Branding Solutions include innovative brand embellishment and identity solutions such high impact heat transfer graphic technologies, along with sustainable packaging solutions, that increase consumer appeal and perceived value while minimizing the impact on the environment. Avery Dennison’s Information Solutions offer brands accelerated performance with integrated RFID solutions at all points along the supply chain to improve inventory visibility/loss prevention, price management and compliance, brand protection and security.

For more information, contact Subbotina at Evgeniya.Subbotina@eu.averydennison.com or visit www.rbis.averydennison.com.

About Avery Dennison

Avery Dennison Retail Branding and Information Solutions (RBIS) is a $1.5 billion division of Avery Dennison (NYSE: AVY) with operations in 50 countries. Avery Dennison RBIS is a global leader in apparel and footwear industry solutions encompassing labeling, heat transfer technology, packaging, price management, brand protection and RFID.

Avery Dennison helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com

Contact:

Media:
Karen O’Neil, +1 508-404-8817
Karen.o'neil@averydennison.com