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Avery Dennison to Advance Item-Level Tracking with New UHF RFID Inlay

Category:

Monday, December 13, 2010 11:10 am PST

Dateline:

PASADENA, Calif.

Public Company Information:

NYSE:
AVY
"We are excited to add another product to our best-in-class UHF product portfolio"

PASADENA, Calif.--(BUSINESS WIRE)--Avery Dennison (NYSE:AVY) today announced the launch of its latest ultra-high frequency RFID inlay, the AD-232. It is ideal for item-level tracking of assets, retail goods including apparel, and many other applications where close proximity or stacking of goods is required. It is designed to perform exceptionally well on difficult-to-tag items such as denim apparel.

Using NXP Semiconductors’ latest EPC Gen 2 integrated circuit, the G2iL, the AD-232 inlay is designed to provide global performance in the 860-960 MHz UHF band, with balanced performance across a wide range of applications. The AD-232 has an antenna footprint of 70 mm x 14.5 mm and fits nicely into a 3-inch wide RFID label.

"We are proud to partner with Avery Dennison RFID with our latest UCODE G2iL series IC, which offers excellent read range and unique features such as tag tamper alarm and privacy modes,” said Chris Feige, General Manager Tagging & Authentication, NXP Semiconductors. “The high chip sensitivity allows for small tags and great performance in high tag population. Our close strategic relationship brings forward solutions that address a host of applications where high and reliable read rates are a must.”

“We are excited to add another product to our best-in-class UHF product portfolio," said Maggie Bidlingmaier, global sales and marketing director for Avery Dennison’s RFID division. “NXP is a strategic silicon partner with us, and their latest G2i chip technology is enabling us to address new market opportunities and growth segments with a new suite of new inlays.”

Customers can view the full line of Avery Dennison RFID products, including both UHF and HF Technologies, at the new www.rfid.averydennison.com.

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com. Avery Dennison RFID, headquartered in Flowery Branch, Georgia, is the world’s largest producer of RFID inlays, manufacturing and marketing RFID inlays and durable tags through label converters and system integrators. With design, testing and manufacturing facilities around the globe, Avery Dennison RFID is a leader in the global UHF and HF RFID marketplace, serving retail, aviation, supply chain, healthcare, and government applications.

Contact:

Avery Dennison
Media Relations:
David Frail, 626-304-2014
David.Frail@averydennison.com
Investor Relations:
Eric M. Leeds, 626-304-2029
investorcom@averydennison.com