Blog - Innovation

  • 2/14/17 6:00 am PST
    Introducing the Avery Dennison Porsche 911 GT3 Cup Car
    Danny Cruz
    A race car can go through many lifetimes. As long as the car is racing, it’s alive. Many classic race cars are still alive and racing today. Other newer race cars get new life breathed into them with mechanical improvements, engine rebuilds and new bodies season after season.more...
  • 1/26/17 6:00 am PST
    Alex Kidd
    Alex Kidd, Creative Design Manager
    Growth continues in the wine and spirits segment! Every day, new wine and spirits brands are entering the marketplace, resulting in more: (1) choices for libation enthusiasts, (2) competition amongst brands to stand out on crowded shelves and (3) need for dynamic label designs.more...
  • 1/23/17 6:00 am PST
    Visibility for Renault Emergency Vehicles
    Linda Andersen, Marketing Coordinator
    One problem that brightly decorated emergency fire fleet vehicles do not have is standing out in a crowd.  But what happens when that crowd is not the ordinary mix of private cars and commercial vehicles, but rather a gathering of other emergency vehicles at one of France’s largest Firefighters exhibitions?more...
  • 1/17/17 6:00 am PST
    Clearview Cleveland
    Scott N. Chapman, Global Marketing Communications Manager
    Clearview is proving to be a hard font to kill. In June of last year, I described the ruckus created by the Federal Highway Administration’s (FHWA) decision to rescind the 2004 approval allowing the use of a new highway font, Clearview™, for lettering on certain types of highway signs in the United States. The rescission was not received happily by the 30 or so state highway transportation departments and numerous local transportation agencies that converted signs to this style of letteringmore...
  • 12/15/16 6:00 am PST
    Denim History
    Nageen Riffat, Global Technology Solutions Consultant
    It dates back to the 18th century when the people of Nimes, France attempted to replicate a sturdy Italian fabric called "serge de Nimes,” now known as “denim."more...
  • 12/12/16 6:00 am PST
    Wrap Like a King Challenge 2016
    Amanda Zhou, Channel Marketing & Communications Manager
    On November 2, 2016, Avery Dennison Graphics Solutions announced that Toxic Rat by Nick Caminiti, car wrap installer at Exotic Graphix, was named the King of the Wrap World in the “Wrap Like a King” Challenge at the 2016 SEMA Show. Nick competed against 223 other installers from 21 countries.more...
  • 12/5/16 6:00 am PST
    Hassan Rmaile
    Hassan Rmaile, Vice President of Global Research and Development
    The United States Environmental Protection Agency (EPA) has called upon label manufacturers to reduce waste by weight, volume and toxicity. Thinner film and paper products require fewer raw materials and lower energy consumption. Streamlining manufacturing processes also promotes energy efficiency while decreasing waste. more...
  • 11/22/16 7:00 am PST
    OL-2023 Purple Cuttable Overlay Film
    Scott N. Chapman, Global Marketing Communications Manager
    Do you drive any of our nation’s tollways on a regular basis? If so, you’ve seen purple signs - the newest color introduced on the US highway system - and the newest product offering of Avery Dennison Reflective Solutions, OL-2023 Purple Cuttable Overlay Film. more...
  • 10/26/16 2:27 pm PDT
    MPI 1105 Supercast series
    David Timmerman, Regional Technical Specialist
    MPI 1105 Supercast series is the next generation of digital Supercast film and is a premium gloss opaque vinyl designed for use in fleet marking, vehicle and boat wraps as well as corporate identity applications. The MPI 1105 Supercast series provides superior conformability to irregular surfaces such as compound curves and corrugations. MPI 1105 Supercast series has been formulated for reliable print performance across all digital platforms - latex, solvent, eco-solvent and UV.more...
  • 10/10/16 9:16 am PDT
    St. Helena
    Johan Winterbach, Business Manager
    In the South Atlantic, 1200 miles from the nearest major landmass, sits St. Helena island, the most remote populated place on earth. If you are a history buff, you’ll know that in 1815, the British exiled Napoleon Bonaparte to the island where he spent the remainder of his years until his death in 1821. Today it’s the site of one of Avery Dennison Reflective Solutions most remote traffic sign projects.more...