Blog - Digital/Content

  • 9/30/16 8:55 am PDT
    Talar Shahinian, Communications Specialist
    There is a new wave of employees entering the workforce - they are known as the Millennials. Not familiar with the term? According to Forbes, we are the generation that has flooded the workforce in the past decade and will represent 75 percent of all companies by 2030¹. This new arrival of young adults also brings fresh and innovative ideas that will transform businesses and propel them into the future. So how is this relevant? Millennials influence the trends of a society’s subcultures withmore...
  • 12/15/14 11:43 am PST
    James Moat, Director, Global Digital Corporate Communications
    I’m dating myself, but remember when “digital marketing” was called “e-commerce marketing?” To say things have changed is an understatement. With 90% of Americans adults having a cellphone (2) and Facebook hosting 1.35 billion active monthly users, the digital landscape and the way we conduct commerce is forever changed.more...
  • 6/17/14 2:30 pm PDT
    Deepak Prakash, Global Director of Marketing for Digital Health
    There are great opportunities to merge the best of game development and medical device innovation to prevent health problems and manage chronic disease.more...
  • 6/9/14 10:47 am PDT
    James Moat, Director, Global Social and Web Corporate Communications
    In today’s digital landscape, staying competitive is a constantly evolving battle. It doesn’t matter if you’re working in a B2C or B2B environment, competition is fierce! Keeping up with the latest trends and consumer preferences is a must. In 2014, social media in particular, is no longer a luxury - it’s a necessity. I’m passionate about delivering this need throughout our organization. If done correctly, it could be an amazing way to differentiate our brand among the rest. Social media hasmore...
  • 5/28/14 4:12 pm PDT
    Richard Hicks, Digital Communications Specialist
    Since social media burst onto the scene over a decade ago, the business world has seen it mainly as tool for B2C communication.more...
  • 5/28/14 3:28 pm PDT
    Ivan Zenovic, Director, Talent Acquisition and Social Recruiting
    So, clearly the title is somewhat misleading. I did after all intern at a well known British Tabloid whilst at University. But, it’s not intended to up visitor numbers, well at least not entirely intended to up visitor numbers .I was recently invited to speak at the Randstad Employer Branding Awards dinner in Hong Kong and the topic was How to build a Successful Social Employer Brand. more...
  • 5/28/14 2:48 pm PDT
    Kevin Gofron, Global Business Development Manager
    Operation: Counterfeit. Target: YouCounterfeiting is a global issue affecting brand owners today more than ever. From pharmaceuticals and automotive aftermarket parts to consumer electronics and couture fashion goods, higher-end “premium” products are the most targeted due to the costs that can be charged by counterfeiters. All brand owners are at risk and failing to prepare for counterfeiters can have huge consequences for your business and ultimately, your brand.more...